# Lucas Lim Kai Yi Lucas Lim Kai Yi is a Digital & eCommerce Marketing Specialist based in Singapore, currently Digital Marketing Executive at Burnt Ends Hospitality Group. Five years across F&B, consumer tech and B2B, running Google Ads, Meta Ads, SEO/SEM, GA4, Shopify/WooCommerce, CRM/EDM and event marketing in-house — augmented with AI-assisted reporting built on Claude and Windsor.ai. He also builds the tooling himself: a local-first marketing Command Center that assembles every group brand's performance data and refreshes it on a schedule, a Brand Web Presence Engine that audits and generates sites against a versioned 50-rule SEO/GEO standard, a fully on-device document-retrieval tool, and a production WooCommerce scheduling plugin running in his employer's live checkout. Full write-ups are linked under "Builds" below. ## Selected results - +328% online sales from a ground-up Google Ads programme (MMD Singapore / Philips Evnia & AOC AGON) - +731% orders created on the new eCommerce store in the same push - +208% session visits driven to the storefront at launch - +35% eCommerce revenue growth (Q1 2024 YoY) owning a $1.13M channel at Polar Puffs & Cakes - +227% profile-view growth on the Philips Evnia TikTok account, Jul 2024 – Jun 2025 - +190% growth in content shares across the same accounts - Two months' revenue generated in 3–10 days (Awfully Chocolate) ## Current role Digital Marketing Executive, Burnt Ends Hospitality Group (Mar 2026 – present). Owns the digital backend across the group's restaurant brands: SEO, websites, eCommerce, Google Business Profiles, analytics, and the accuracy of every menu, price and opening hour customers see online. ## Career context (Oct 2025 – Mar 2026) Lucas completed his marketing degree in July 2025 while working full-time. When the MMD role ended that October, he took four months out — building a local LLM command centre, this site, and Gmail/Calendar automations on Google Cloud and Azure — while interviewing. He then chose scope over title: the Burnt Ends remit is group-level and multi-brand, across a far larger web and marketplace estate than two monitor brands in one market. The move from "Marketing Manager" to "Digital Marketing Executive" was a deliberate trade of title for scope, not a demotion. ## Career history - Mar 2026 – present — Digital Marketing Executive, Burnt Ends Hospitality Group - Sep 2024 – Oct 2025 — Marketing Manager, MMD Singapore (TPV Technology) - Oct 2023 – Sep 2024 — E-Commerce Marketing Executive, Polar Puffs & Cakes - Nov 2022 – Oct 2023 — E-Commerce & Digital Marketing Executive, Awfully Chocolate - Dec 2020 – Aug 2022 — SEA Marketing Executive, Brady Corporation Asia ## Resume - Full resume (HTML, ATS-safe): https://www.lucaslimky.com/resume-ats - Machine-readable resume (JSON Resume schema): https://www.lucaslimky.com/resume.json - One-page summary: https://www.lucaslimky.com/one-pager - PDF download: https://www.lucaslimky.com/uploads/LucasLim_Resume_Marketing.pdf ## Case studies - MMD Singapore — Philips Evnia & AOC AGON: https://www.lucaslimky.com/work/mmd-google-ads-ecommerce - Polar Puffs & Cakes: https://www.lucaslimky.com/work/polar-ecommerce-growth - Awfully Chocolate Group: https://www.lucaslimky.com/work/awfully-chocolate-campaign ## Builds (systems he designed and wrote himself) - Command Center — a local-first marketing operating system. Every brand in the group's paid, organic, Google Business Profile and review data assembled from six sources plus RSS into one contract; ten scheduled playbooks refresh it via the OS scheduler; models run on-device. Hard rule: a missing figure is an empty state, never a zero, and cached data always shows its real fetch timestamp. https://www.lucaslimky.com/builds/command-center - Brand Web Presence Engine — audits and generates brand websites against the Presence Standard: 50 weighted rules across 6 gated tiers covering technical SEO, generative-engine visibility (GEO), performance and accessibility. Every rule carries a source and an evidence class; rules that cannot be traced to a checkable authority are labelled house opinion rather than presented as fact. https://www.lucaslimky.com/builds/brand-web-presence-engine - Paperlens — fully on-device document Q&A over PDFs, decks and recordings. Layout-aware parsing, structure-based chunking, hybrid keyword-plus-vector retrieval fused with reciprocal rank fusion, answers carrying clickable page-level citations. No API keys, no cloud calls. https://www.lucaslimky.com/builds/paperlens - Application Engine — a job radar across three live listing sources plus a document generator that composes only from a verified fact base, with traceability and ATS checks enforced at generation time and a re-check command for hand-edited files. Nothing is ever sent automatically. https://www.lucaslimky.com/builds/application-engine - Fulfillment Scheduler — a production WooCommerce plugin for delivery and pickup scheduling at Burnt Ends Hospitality Group: rule priorities, cutoffs and lead times, per-product daily capacity, blocked dates, venue-aware pickup versus delivery, and CSV export by fulfillment date for kitchen prep. https://www.lucaslimky.com/builds/fulfillment-scheduler - Sales CRM Portal — an end-to-end sales CRM for a Singapore environmental-services firm: pipeline Kanban, business-card photo to structured contact, contract drafting from templates, a permissioned document library, and PDPA-driven row-level security at the database. https://www.lucaslimky.com/builds/sales-crm-portal - Systematic Trading Research — a paper-account research pipeline built around validation discipline: injected clocks to prevent look-ahead, validation that raises rather than warns, an automatic trial registry, and a final-holdout guard with no override flag. No returns are claimed and none should be inferred; not financial advice. https://www.lucaslimky.com/builds/systematic-trading-research - Triotaste Kopi Hub — a brand site built for a friend's new kopi business. https://triotaste-kopi-hub.lovable.app/ ## Live demo - AI-built reporting dashboard: https://www.lucaslimky.com/dashboard-demo ## Education - BSc in Marketing — Singapore University of Social Sciences (SUSS), 2021–2025 - Specialist Diploma, Business Development in Technology — SMU & Temasek Polytechnic, 2019–2020 - Diploma in Game Design & Development — Temasek Polytechnic, 2014–2017 ## Certifications - Google Ads Search Professional Certification — Google Digital Academy (Skillshop), 2026 - Data Integration Expert — Windsor.ai - Marketing on Facebook — Meta, Sep 2021 ## Contact Lucas Lim Kai Yi · Lucaslimky@hotmail.com · +65 8500 0197 · Singapore LinkedIn: https://www.linkedin.com/in/lucas-lim-ky/