Lucas Lim Kai Yi

Digital Marketing Executive — Burnt Ends Hospitality Group

Digital & eCommerce marketing across F&B, consumer tech and B2B. Google Ads, Meta, SEO/SEM, GA4, Shopify/WooCommerce, CRM/EDM — AI-augmented with Claude and Windsor.ai.

A group-level digital remit across a multi-brand restaurant group — wider scope, chosen over a bigger title, after four months out building AI tooling.

Lucaslimky@hotmail.com

+65 8500 0197

linkedin.com/in/lucas-lim-ky

Singapore

+328%

Sales growth — MMD Singapore

+731%

Order growth — same campaign

+35%

eCommerce growth — Polar Puffs & Cakes

10 days

to generate 2 months' revenue — Awfully Chocolate

Experience

Digital Marketing Executive — Burnt Ends Hospitality Group

Mar 2026 – Present

Own the digital backend across the group's restaurant brands: SEO, websites, eCommerce, Google Business Profiles, analytics and the accuracy of every menu, price and opening hour customers see online.

Marketing Manager — MMD Singapore (TPV Technology)

Sep 2024 – Oct 2025

Led marketing for Philips Evnia and AOC AGON monitors in Singapore — full-funnel campaigns, brand, eCommerce and paid media.

E-Commerce Marketing Executive — Polar Puffs & Cakes

Oct 2023 – Sep 2024

Owned the eCommerce channel end-to-end for one of Singapore's most recognised bakery brands.

E-Commerce & Digital Marketing Executive — Awfully Chocolate

Nov 2022 – Oct 2023

Ran SEO, paid, CRM/EDM and content across the group's brands, plus events — virtual and physical.

Selected results

+208% session visits, +328% sales and +731% orders on the new store.
Q1 2024 eCommerce revenue came in 35% up year on year — SGD 323.
Two months' revenue generated within 3–10 days of launch.

Education

BSc in Marketing — Singapore University of Social Sciences (SUSS)2021 – 2025

Specialist Diploma, Business Development in Technology — SMU & Temasek Polytechnic2019 – 2020

Diploma in Game Design & Development — Temasek Polytechnic2014 – 2017

Core capabilities

AI-assisted reporting & automation
Data analytics & reporting
Marketing planning & management
Google advertising (SEO & SEM)
Meta advertising
eCommerce management
Brand management
Event organisation & planning

Toolkit

ClaudeWindsor.aiGoogle AdsMeta AdsSEO/SEMGA4ShopifyWooCommerceCRM & EDMWordPressTikTokLinkedIn MarketingAI-built React dashboardsGoogle Business ProfileVercelGitHub

AI & automation

Weekly/monthly reporting rebuilt with Claude and Windsor.ai — GA4 and platform data turned into interactive dashboards. Human-verified before it reaches stakeholders.

See live reporting demos →