Lucas Lim Kai Yi

Digital Marketing Executive · Burnt Ends Hospitality Group

Digital & eCommerce marketing across F&B, consumer tech and B2B. Google Ads, Meta, SEO/SEM, GA4, Shopify/WooCommerce, CRM/EDM, AI-augmented with Claude and Windsor.ai.

A group-level digital remit across a multi-brand restaurant group. Wider scope, chosen over a bigger title, after four months out building AI tooling.

Lucaslimky@hotmail.com

+65 8500 0197

linkedin.com/in/lucas-lim-ky

Singapore

+328%

Sales growth · MMD Singapore

+731%

Order growth · same campaign

+35%

eCommerce growth in a quarter · Polar Puffs & Cakes

≤10 days

to generate 2 months' revenue · Awfully Chocolate

Experience

Digital Marketing Executive · Burnt Ends Hospitality Group

Mar 2026 - Present

Own the digital backend across the group's restaurant brands: SEO, websites, eCommerce, Google Business Profiles, analytics and the accuracy of every menu, price and opening hour customers see online.

Marketing Manager · MMD Singapore (TPV Technology)

Sep 2024 - Oct 2025

Led marketing for Philips Evnia and AOC AGON monitors in Singapore, covering full-funnel campaigns, brand, eCommerce and paid media.

E-Commerce Marketing Executive · Polar Puffs & Cakes

Oct 2023 - Sep 2024

Owned the eCommerce channel end-to-end for one of Singapore's most recognised bakery brands.

E-Commerce & Digital Marketing Executive · Awfully Chocolate

Nov 2022 - Oct 2023

Ran SEO, paid, CRM/EDM and content across the group's brands, plus events, virtual and physical.

Selected results

A report that used to eat half the month is now done in under a week, and that's my estimate rather than a tracked figure.
+208% session visits, +328% sales and +731% orders on the new store.
Q1 2024 eCommerce revenue came in 35% up year on year, SGD 323.6K against SGD 239.9K, with February alone up 44%.
Two months' revenue generated within 10 days of launch.

Education

BSc in Marketing · Singapore University of Social Sciences (SUSS)2021 - 2025

Specialist Diploma, Business Development in Technology · SMU & Temasek Polytechnic2019 - 2020

Diploma in Game Design & Development · Temasek Polytechnic2014 - 2017

Core capabilities

AI-assisted reporting & automation
Data analytics & reporting
Marketing planning & management
Google advertising (SEO & SEM)
Meta advertising
eCommerce management
Brand management
Event organisation & planning

Toolkit

ClaudeWindsor.aiGoogle AdsMeta AdsSEO/SEMGA4ShopifyWooCommerceCRM & EDMWordPressTikTokLinkedIn MarketingAI-built React dashboardsGoogle Business ProfileVercelGitHub

AI & automation

Weekly/monthly reporting rebuilt with Claude and Windsor.ai. GA4 and platform data turned into interactive dashboards. Human-verified before it reaches stakeholders.

Builds the tooling too: a local-first marketing OS (25 scheduled playbooks, on-device models), a 51-rule SEO/GEO audit standard, and a paid-media readiness audit with a free public check.

See live reporting demos →Builds →