Builds

The tools behind the marketing — built, not bought.

Working systems, not demos. Each has a page on how it's built — and the rule it refuses to break.

Flagship build — local-first marketing OS

Command Center

A marketing OS that runs on my own laptop: every brand in the group's paid, organic and review data in one dashboard, refreshed overnight by a scheduled runner. Its first rule is that it would rather show nothing than a number it can't source.

Next.js (App Router)TypeScriptWindsor.aiGA4+8 more

How it works →

Build — SEO/GEO, made scoreable

Brand Web Presence Engine

Audits and generates brand sites against a versioned standard — 50 rules covering technical SEO, AI-search visibility, performance and accessibility. Every rule cites its source, or it's labelled opinion.

TypeScriptNode CLIAstroYAML rubric+4 more

How it works →

Build — should this brand run ads, and is it worth it

Ad Readiness Audit

A pre-flight check that scores a business on two axes — can it measure paid media, and is there demand worth chasing — before a dollar is spent. It would rather return an em-dash than a number it can't source.

TypeScriptNode CLISix-package monorepoPuppeteer+4 more

How it works →

Build — local document intelligence

Paperlens

Ask questions of your own PDFs, decks and recordings; get answers with citations that open the exact passage. Runs fully on-device — no cloud, no API keys, so it's safe on sensitive documents.

PythonFastAPIDoclingLanceDB+6 more

How it works →

Build — grounded generation

Application Engine

Sweeps live job listings and drafts applications composed only from verified facts. Every number traces to a source, output is ATS-parseable, and nothing is ever sent automatically.

TypeScriptNext.jsDrizzle + SQLiteAdzuna API+3 more

How it works →

Build — production WooCommerce plugin

Fulfillment Scheduler

A production WooCommerce plugin for delivery and pickup scheduling: rule-based availability, cutoffs, per-item daily caps, and an export by fulfillment date that kitchen prep actually runs on.

PHPWordPressWooCommerceHPOS-compatible+3 more

How it works →

Build — full-stack client engagement

Sales CRM Portal

An end-to-end sales CRM replacing a form-and-email approval chain: Kanban pipeline, business-card photo to contact, templated contracts, and security enforced at the database rather than the UI.

Next.jsTypeScriptSupabase (Postgres, Auth, Storage, RLS)shadcn/ui+5 more

How it works →

Build — validation discipline

Systematic Trading Research

A research pipeline for systematic strategies on paper accounts. Included not for results — none are claimed — but because it's the strictest thing I've built: code whose purpose is to prove its own idea worthless.

Python 3.12uvpandasAlpaca paper API+2 more

How it works →

Side project — brand site for a friend

Triotaste Kopi Hub

A site for a friend launching a kopi business — still evolving, shared as a peek at the process rather than a finished showpiece.

LovableResponsive webBrand & copy

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